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This web site has the following in the web page, "Email Marketing MFORMULA MAIL - Envio de E-mail em Massa." We noticed that the web site also stated " Email Marketing - Campanhas de Email - Programa de marketing por e-mail." It also said " A melhor ferramenta e os melhores planos. E-mail markering - Crie e envie suas newsletters. Modelos de e-mails gratuitos e editáveis. Basta preencher os campos com o conteúdo que você deseja e programar o disparo. Por que enviar email marketing? 2 Agilidade a rapidez com que as campanhas por email marketing acontecem." The header had Email Marketing as the highest ranking optimized keyword. It is followed by Envio de Newsletter, Campanha de Email Marketing, and Email Marketing Envios Ilimitados which isn't as ranked as highly as Email Marketing. The next words mformulamail.com uses is Painel de controle completo. Gerenciamento de Emails was included and might not be understood by web crawlers.